Transforming men’s shirts into … pillows
The concept was born during the pandemic, specifically during the first lockdown period.
While arranging my family’s old clothes, I wondered how to keep them without getting rid of them. The trial of altering old and used garments (shirts, skirts, scarves, and dresses) by turning them into pillows or table napkins was so successful that it grew into a business activity. This business focuses on unique, hand-crafted, elegant accessories for homes and yachts, mostly made from reused fabrics. That is the story of how the brand “MyCrown Collection” was born. We chose “MyCrown” to express the importance of reused items, the love shared, the moments, and the people involved. The Crown symbolizes something valuable and cherished. The project of transforming used garments emphasizes sustainability and emotional connections.
“MyCrown” represents the culmination of shared experiences and environmental values, elevating reused items into symbols of personal and collective history.