MY CROWN: FROM A LOCAL IDEA TO AN INTERNATIONAL BRAND

Strategy and sustainability are behind the success of the MyCrown brand , born from the idea of the Greek entrepreneur, resident in Monaco, Sophia Vaharis Tsouvelekakis.
During the pandemic, the entrepreneur known as Sophia de la Chouvel transformed a personal intuition into a business project. Starting from the reuse of old family clothes, she created a collection of cushion covers for the home and yachting, combining craftsmanship, design, and sustainability. It was an immediate success, leading to the birth of the brand: MyCrown.

Sophia Vaharis Tsouvelekakis explains : “ MyCrown’s business model is based on creative recycling: each piece is unique, handmade with selected and reinterpreted materials. A philosophy that aims to reduce waste by enhancing Greek artisanal heritage and Mediterranean taste .” Read the article