MyCrown Collection opens first boutique at Le Méridien

Monaco-born lifestyle brand MyCrown Collection has opened its first boutique in the Principality, bringing together local design, fashion and interiors within Le Méridien Beach Plaza.

Created by Monaco entrepreneur Sophia Vaharis Tsouvelekakis, the brand is recognised for its crown emblem and its range of distinctive accessories, including its signature handbags. Until now, MyCrown Collection has largely been presented through events, collaborations and online sales; the new boutique gives the label its first permanent retail presence in Monaco.

Its position inside Le Méridien Beach Plaza is a strategic one. Located close to the hotel’s reception and check-in area, the boutique is designed to catch the attention of arriving guests, offering them the opportunity to take home something created in — and closely associated with — Monaco.

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